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April 26, 2023
If you’re an event professional, there’s no doubt that you’re familiar with social media. It might not be your favorite thing, but you know you need it to impress clients. Most people scour platforms like Facebook and Instagram before signing on any dotted lines. So what can you do to make the most of your pages?
Though social media algorithms change by the day, there are a handful of things you can do to grow your following and connect with dream clients. Here are our top ten tips on how to stand out against the noise on social media.
There’s no denying that most social media platforms (especially Instagram!) focus on visuals. So if you want to differentiate yourself, develop your own unique aesthetic. From color palettes to photography styles, you can use your images to create a completely unique brand. First, before posting, consider how you want people to feel when they come across your pages. Then, focus on sharing graphics and images that evoke these emotions within your audience.
Social media has become a powerful tool for businesses of all shapes and sizes — but it’s only effective should you spend your time on the right platforms. What platforms are the right ones? That depends on your audience. The more familiar you are with your ideal clients, the more time you can spend reaching them on social media. Platforms like TikTok tend to be where the younger generations hang out, while Facebook is where the older crowd spends their time. Consider who you’re targeting and where you can best allocate your marketing resources before diving in.
You might have heard that you need to post once a day every day to be successful on social media. But lucky for all of us, that isn’t actually the case. Three high-quality, engaging posts are much more effective than seven posts you threw together out of obligation. So put time into your content creation to avoid posts that fall flat. Instead, only share meaningful content that will encourage your ideal clients to stop scrolling.
These days, social media is all about video. Though this type of content often takes more work, it pays off in the end, as more users will interact with your posts. Of course, images and graphics can still be a part of your content calendar, but if you want to stand out, you’ll have to hit the record button and get in front of the camera! So show your face whenever possible, and know you can always break longer videos into short snippets.
Yes, sharing content is vital, but engaging with your followers and dream clients on each platform is just as important. What do we mean? Engagement involves spending time on social media apps, liking posts, commenting on content, and following new people. The more you interact with others, the more likely they will pay attention to your page. Aim to spend at least 10-15 minutes daily engaging with accounts inside your target audience.
When standing out on social media, sometimes, it’s best not to stick to the status quo. Know that it’s okay to toss that rulebook out the window and do your own thing. Maybe you introduce a weekly series or aim to hop on stories once a day (yes, even when you’re makeup-free and wearing your favorite pair of sweats!). You’ll struggle to tap into your creativity if you get too bogged down in the rules and what “should” be done. So remind yourself not to take things too seriously!
Instagram story polls, Facebook groups, LinkedIn live video — all platforms have a long list of features you can use. And if you want to generate high-quality leads from social media, you need to use each platform correctly. Do some research and figure out what people are looking for on each social media app. Use polls in your Instagram stories, create a Facebook group for engaged couples, and start using those popular sounds on TikTok.
One of the best ways to provide value on social media is by demonstrating your expertise. This means not always asking for the sale and instead sharing information your ideal clients will find helpful. Insider tips, free downloads, and real-life stories will allow you to showcase your experience and remind people you know what you’re doing. So focus on value without worrying about closing any deals!
When you combine your expertise with your brand story, you’ve hit the social media jackpot. Find a balance between providing value and letting your audience learn more about who you are — because that’s what will set you apart. Discuss why you love your business and what makes you different from others in the industry. It’s okay to be vulnerable here! People are much more likely to work with someone they feel understands them, and that can only happen if you’re willing to relate to them.
Images and show-stopping branding are essential, don’t get us wrong. But what’s most important on social media is your copywriting. A pretty picture makes people stop scrolling, while a thoughtful caption makes them take action. Putting effort into your copywriting always pays off and is a fantastic way for you to tell your story and convince others to work with you.
Social media can be intimidating, and creating content that converts isn’t always a walk in the park. But by utilizing the tips above, you can stand out against the noise. And if social media just isn’t your thing, we get it. It’s why we’ve established a team full of copywriting pros to help entrepreneurs like yourself! So book a discovery call with us today, and let us take those social media captions off your hands.
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